Jack Henry™ Financial Sentiment Study: SMB Report

Exclusive Insights From Small Businesses – Tailored for Banks and Credit Unions

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The second annual Jack Henry™ Financial Sentiment survey asked 2,866 consumers and small- to medium-sized businesses about their financial confidence – and what drives it.

This year’s study delivers segmented insights designed to help you better understand and serve your business accountholders. You’ll find actionable takeaways to shape your messaging, strengthen relationships, and build lasting loyalty with the businesses that fuel your community.

There's more to the story. Explore the other side of our 2025 Financial Sentiment Study and see what it means for you.

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